The word inspire is, well…inspiring.

I’ve seen many instances where the word ‘inspire’ has been used in advertising lately, perhaps it’s due in part to being tuned in to the very word that is our company name. If I’d called myself anything else I’m certain the word would still resonate. Each time we cross paths with people, places and things we hope to be inspired. Driven to take action, to get involved and hopefully to make a positive difference from our actions. Hamilton seems to me to be an inspired city. It might be the city’s food truck revolution, the waterfalls and hiking trails or maybe the new condo towers springing up all over the lower city. It really doesn’t matter what the inspiration is, but it matters tremendously to BE inspired.

Businesses are being attracted to the city to start and eventually grow here; examples of collaboration and celebrating success are everywhere. The fact remains that healthy economic growth will drive healthy lifestyles. Need is everywhere around us, from food banks to shelters to after school care; we all have a role to play in a prosperous Hamilton. The Christmas season brings this need to the fore more than any other time of the year but I’ll submit that perhaps challenging ourselves to carry the momentum throughout the year will foster sustained improvement. Get involved in a cause, lend some time and expertise and put back into the city that gives us a source of pride. That action to me is the very definition of inspiration.

Go ahead… Be Inspired!