Say cheese… That’ll be ten bucks.

Instagram has announced some developments around copywriting and ownership of photos. This should come as no surprise in the wake of their purchase by Facebook. Controversy around Facebook privacy and content ownership is nothing new. Our digital footprint is something we need a greater awareness of, the longtail of communications reminds us that posted content and ways in which we’ve engaged via social media are there for the long term.

Much as copy write laws surrounding the Napster debate and subsequent lawsuit by Metallica in 2000 created sweeping change in the peer to peer music file sharing, so is change in today’s idea of who maintains control (or how to maintain control) of your content online. While some may not like to hear this; the fact remains that if you willingly post content to any of your social sites you have effectively defaulted to conceding it will be viewed publicly, shared among those connected to you and in some cases, stolen by others. Being mindful is the order of the day when deciding to post pieces of content or not. While we think about how this affects us from an ownership position, remember; if you’ve posted it, you’ve taken ownership for the fact that others will too.

 

The word inspire is, well…inspiring.

I’ve seen many instances where the word ‘inspire’ has been used in advertising lately, perhaps it’s due in part to being tuned in to the very word that is our company name. If I’d called myself anything else I’m certain the word would still resonate. Each time we cross paths with people, places and things we hope to be inspired. Driven to take action, to get involved and hopefully to make a positive difference from our actions. Hamilton seems to me to be an inspired city. It might be the city’s food truck revolution, the waterfalls and hiking trails or maybe the new condo towers springing up all over the lower city. It really doesn’t matter what the inspiration is, but it matters tremendously to BE inspired.

Businesses are being attracted to the city to start and eventually grow here; examples of collaboration and celebrating success are everywhere. The fact remains that healthy economic growth will drive healthy lifestyles. Need is everywhere around us, from food banks to shelters to after school care; we all have a role to play in a prosperous Hamilton. The Christmas season brings this need to the fore more than any other time of the year but I’ll submit that perhaps challenging ourselves to carry the momentum throughout the year will foster sustained improvement. Get involved in a cause, lend some time and expertise and put back into the city that gives us a source of pride. That action to me is the very definition of inspiration.

Go ahead… Be Inspired!

Surround yourself with Inspiration…

Spontaneity without question drives creativity. Some of the best ideas and most inspiring moments come when least expected. I’ve never been a fan of contriving, however I do believe there’s much to be said about being prepared; and building an environment to be inspired. My bike and my feet have always offered me the best escape and environment to let my mind go. So start by finding your oasis, surround yourself in a place or engage in an activity that you love. It’s amazing the power of a positive environment.Go where others can’t easily reach you, turn the phone off or leave it behind. We all deserve an hour of uninterrupted time. The mind can swirl almost instantly with a long list of ideas. Always have a way to record them. It’s easy to tuck away a little notepad or keep your mobile device handy for recording a few quick thoughts. There are several good dictation apps available (I like Dragon Dictation) or simply type a quick note or email with your thoughts. Music is a great motivator…short playlists with your favourite inspiring tunes can also help to get your mind going in a creative direction. What are your ‘must-hear’ playlist tunes?

Think of this as your meditation time, reflect and dream big. Too many hours in front of the computer screen do me in, probably do the same to you! Consider taking this time in the early morning hours before the day gets going, step away on a lunch break or even carve out some early afternoon minutes. The real bonus is you have the power to build an activity into your day wherever it best fits. Finish the day strong, harness the creative energy and inspire yourself to new heights.

Cheers!
Brent