What is it they say about change?!

It’s hard to believe how fast time has gone by… almost three years ago I sat down to write a post that talked about the many changes that were about to happen in our lives – crazy! I’m about to do the same again…

No (big) decision is easy – or shouldn’t be anyways – and this one was right up there with being one of the hardest Brent and I have had to make. No, we’re not having another baby (give your head a shake!) but it does involve our fourth child – our company, Inspire Marketing. Or I suppose one could say it was our first, as ‘technically’ it was founded before we had Abby!

I’m proud to see Inspire evolve into what it has – my vision over 8 years ago when I created it could not have told the paths I’ve travelled down, and the new ones being forged. When we made the decision for Brent to join me full time, it wasn’t easy – and what the two of us have accomplished is incredible. So when an opportunity presented itself – one that has the stars align and the moon (ok, enough of this…) it was pretty darn great, and as much as I love having him on this journey with me – passing on this would be a mistake.

I’m excited to announce that Brent has joined the fantastic team at McKeil Marine, here in Hamilton as their Marketing Manager. We’ve talked a lot about relationships – the importance of them, mutual respect and collaboration, and this is no different. After over 20 years in the marine industry, Brent left the Hamilton Port Authority and joined me at Inspire, all the while maintaining these relationships; so it speaks volumes that when this opportunity arose, he was sought after.

I’m looking forward to what the future holds – this new journey Brent will be taking, and the one that Inspire is continuing. I do foresee many (many) more #AmandaLatte’s in my future for the interim at least, as I’ll be burning the midnight oil – but in all seriousness, these are exciting times!

So, with that – I’ll leave you all with this, aptly fitting quote:

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. 
So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. 
Explore. Dream. Discover.” 
Mark Twain


Say cheese… That’ll be ten bucks.

Instagram has announced some developments around copywriting and ownership of photos. This should come as no surprise in the wake of their purchase by Facebook. Controversy around Facebook privacy and content ownership is nothing new. Our digital footprint is something we need a greater awareness of, the longtail of communications reminds us that posted content and ways in which we’ve engaged via social media are there for the long term.

Much as copy write laws surrounding the Napster debate and subsequent lawsuit by Metallica in 2000 created sweeping change in the peer to peer music file sharing, so is change in today’s idea of who maintains control (or how to maintain control) of your content online. While some may not like to hear this; the fact remains that if you willingly post content to any of your social sites you have effectively defaulted to conceding it will be viewed publicly, shared among those connected to you and in some cases, stolen by others. Being mindful is the order of the day when deciding to post pieces of content or not. While we think about how this affects us from an ownership position, remember; if you’ve posted it, you’ve taken ownership for the fact that others will too.


The word inspire is, well…inspiring.

I’ve seen many instances where the word ‘inspire’ has been used in advertising lately, perhaps it’s due in part to being tuned in to the very word that is our company name. If I’d called myself anything else I’m certain the word would still resonate. Each time we cross paths with people, places and things we hope to be inspired. Driven to take action, to get involved and hopefully to make a positive difference from our actions. Hamilton seems to me to be an inspired city. It might be the city’s food truck revolution, the waterfalls and hiking trails or maybe the new condo towers springing up all over the lower city. It really doesn’t matter what the inspiration is, but it matters tremendously to BE inspired.

Businesses are being attracted to the city to start and eventually grow here; examples of collaboration and celebrating success are everywhere. The fact remains that healthy economic growth will drive healthy lifestyles. Need is everywhere around us, from food banks to shelters to after school care; we all have a role to play in a prosperous Hamilton. The Christmas season brings this need to the fore more than any other time of the year but I’ll submit that perhaps challenging ourselves to carry the momentum throughout the year will foster sustained improvement. Get involved in a cause, lend some time and expertise and put back into the city that gives us a source of pride. That action to me is the very definition of inspiration.

Go ahead… Be Inspired!